You may have heard about Google Search Console if you are a website owner or company owner attempting to improve your site. You might not understand how essential Search Console is if you’re not familiar with it.
Google Search Console is a free tool that allows webmasters to track the health of their website in the index. But what is the purpose of Google Search Console? What role does Google Search Console play in SEO?
Before you can appreciate how significant Google Search Console is for your company’s long-term profitability and website performance, you must first grasp what it does.
Because of all of the tools, it provides to ensure that websites do well in Google search, as well as the tools it provides to measure and analyze traffic, Search Console is an important resource for marketers. In addition to statistics data and information, Search Console provides webmasters with solutions for resolving issues that may be preventing them from performing properly.
What is Google Search Console, and what does it do?
Google Search Console is a free service that allows users to track their site’s traffic, analyze keyword performance, resolve difficulties, and get Google notifications about their site.
Google released Search Console over 15 years ago, when it was still known as “Webmaster Tools.” Since then, the name has changed, as has the functionality, but the goal has remained the same.
You can’t make direct changes to your site with Google Search Console, but you can use it to submit pages to the Google index, check for problems throughout your domain property, and verify that your site’s URLs are healthy.
Search Console, in particular, is a useful tool for modifying SEO approach.
What is the purpose of Google Search Console?
We’ve practically covered everything there is to know about Search Console. We’ve also touched on how Search Console may help businesses better monitor their website’s online performance, but not in great depth. The reality is that Search Console is a rather strong platform with a variety of tools for various purposes – you may not be aware of all of them until you learn about each one separately. However, we can go through some of its greatest characteristics right now.
The fact is that Google Search Console and Google Analytics have some overlap in that they both allow you to track traffic to your site and break it down by URL.
Google Search Console as a Traffic Source
The Performance report is the most important resource in Search Console for many online businesses. This area of the platform, as the name indicates, provides marketers and businesses with valuable information on their organic performance and may assist them in tracking key KPIs for company success and growth.
The Performance report displays numbers for organic traffic to a company’s websites, as well as analytics for each individual URL. It provides information on clicks, impressions, CTR, and average keyword ranks. Let’s define each of these terms:
Clicks: This measure indicates the number of visitors that visit your site as a consequence of a Google search result. Unlike Google Analytics, these clicks may not always indicate user sessions (the amount of time a person spends browsing the site) or page views (the number of times a page is viewed in total). Clicks are simply that… clicks. Because Google monitors these metrics with somewhat different definitions, the number of clicks you see in Search Console doesn’t always match the number of sessions you see in the landing-page report of Analytics.
Impressions are the number of links to your site that a user sees in the Google search results (even if the result was not scrolled into view). To put it another way, impressions are the number of times your site shows in search results, even if no one clicks on it. If your results show on the following page of search results and the searcher does not click on them, they are not counted as impressions.
CTR: Click-through-rate is a statistic that measures how many clicks a website receives compared to how many impressions it receives.
Average Position: This refers to the average position of your site’s top-ranking result for a specific keyword.
It is up to the person to decide how these measurements will be used. The business benefit of these is that they allow internet businesses to immediately assess the effectiveness of their SEO operations while also giving data to help fine-tune SEO tactics.
With the help of a professional SEO strategy, a company may identify keywords with a high CTR and determine which kind of searchers are most likely to click through from the SERP to their website. High-value keywords with a lot of impressions but a poor CTR might indicate a problem with the company’s SERP visibility. It could make sense to pay attention to the meta-title and meta-descriptions.