Medium is one of the superior platforms for growing your business and getting more exposure from the online market.
In this competitive digital era, it is more challenging for businesses to get more exposure from the online market if they don’t learn about digital marketing and social media marketing.
Medium is considered part of both strategies, including digital marketing and social media marketing.
Businesses are investing in digital marketing and social media marketing to get more exposure in their niche to increase sales and generate more revenue.
Medium is the best platform for businesses to find their niche-related audience and customers to grow and create brand awareness.
In this article, we will learn how you can grow your medium business account to appear professional and a market leader in your niche to increase sales and generate more revenue.
Tips to Grow Your Medium Business Profile:
Many businesses on Medium have created successful business campaigns and gained benefits from Medium to achieve their business goals.
You can also do the same by growing your medium business profile to achieve your business goals.
Let’s understand how??
1. Optimize your Business Medium Profile
2. Write Personalized Blogs
3. Write for Medium Publications
4. Upload Personalized Photos on your Blogs
5. Understand How to Use and Update your Content with Medium Features
6. Share Unknown Facts about your business niche on Medium
7. Add your Personal Thoughts in the Conclusion
1. Optimize your Medium Business Profile:
You have to optimize your medium business profile by uploading your business logo and writing a bio and about section into your medium business profile.
Also, you can personalize the theme colour of your medium profile according to your business theme colour to make it more attractive to the audience.
Ensure you have an attractive business logo, a creative intro, and an about section that makes your business appear the best.
Your first impression is everything, so do your best to build an attractive business medium profile and write an excellent bio and intro.
2. Write Personalized Blogs:
You have to write personalized blogs and articles to connect with the audience that is interested in your business niche to build a relevant community.
You need to write blogs that give inside stories and product/service information your customers want to know about your business to get their attention easily.
You must ensure that you write catchy and attractive headlines that easily catch readers’ eye and increase the urge to click on your blog.
This way, you can attract more readers and grow followers on your business medium profile.
3. Write for Medium Publications:
To get more exposure and reach a wide audience, you can also write for medium publications to catch the attention of the relevant audience for your business.
Plenty of medium publications provide contribution options to the writers, and you can write for them by following their guidelines and catching the attention of new readers.
This way, you can easily get more attention from Medium, grow your Medium business profile with the help of these publications, and learn new things about writing on Medium.
4. Upload Personalized Photos on your Blogs:
By uploading personalized business images on your medium blogs, you can easily get more views from the audience since they are more likely to click on your blog to see the full image.
Your medium readers are more curious about your business and its workings, so sharing personalized business images on your medium blog would be beneficial.
Sometimes images will make the difference in your reader’s mind, which is why sharing personalized images on your blog is important.
5. Understand How to Use and Update your Content with Medium Features:
You need to understand how to use and update your content with the help of medium features to make it more user-friendly.
Write the title and subtitle(meta) first, and then add the image of that blog; after that, add the body of your blog with adding quotes and data to make it more interesting.
This way, you can attract more readers and impress your existing readers to stay connected with you and wait for your next blog.
6. Share Unknown Facts about your business niche on Medium:
There are so many facts and figures about your business that only rare people know. Sharing it with your medium audience can get more audience and go viral if your story is interesting.
Before sharing this, ensure it doesn’t create chaos in your business niche and market so that you can not create trouble for yourself.
You can discuss it with your team before uploading anything controversial to ensure it doesn’t cause trouble for your business.
7. Add your Personal Thoughts in the Conclusion:
Add your thoughts in the Conclusion and ask for your audience’s opinion to make the conversation going and get more benefits as a business profile.
Also, give replies to each comment to encourage your audience to learn more about your business products and services.
This way, you can easily grow your medium business profile and get more exposure to form the online market.