Pinterest is a social media platform where users may get ideas and inspiration for their hobbies and interests.
Every concept is represented with a Pin, which is a picture that Pinterest users may find and save. Pinterest is fantastic for increasing traffic and purchases since pins may connect back to websites.
Pins also help customers locate additional information about goods they want to buy, which is crucial for businesses.
When using Pinterest for business, always add a link to your website with each pin – whether it’s a blog post, an online store, or your company’s website.
When comparing Pinterest to Instagram, the ability to simply add links is what separates Pinterest as an effective marketing approach from Instagram.
Adding links to pins makes it incredibly simple for a Pinterest user to learn more about a pin that has piqued their interest and maybe purchase it.
Pinterest generates 3.8 times more sales than other platforms, with 87 percent of Pinners having made a purchase as a result of the platform.
However, with 200 million monthly visitors, When compared to Facebook and Instagram audiences, Pinterest may not be a social media powerhouse. That’s why it’s crucial to look at who’s on Pinterest and see whether they’re the same people as your target market!
Pinterest is used by half of all millennials in the United States every month, and 66 percent of its global readership is female between the ages of 25 and 54.
Fashion, cuisine, car, interiors, and travel are among the most popular interest categories on Pinterest, thus there are touch-points for a wide spectrum of consumers.
According to a recent poll conducted by Pinterest, 93 percent of Pinners use Pinterest to plan purchases, and 40% of Pinners had a household income of $100,000 or more.
For companies, this translates to a large number of people who are ready, willing, and able to spend money depending on what they see on Pinterest.
If your target audience is on Pinterest and you haven’t made it a part of your company plan, you’re potentially missing out on new consumers every time they log on!
If you already have a Pinterest personal profile, skip stepping #2 to learn how to turn your personal profile into a business profile.
Simply follow these instructions to create a new Pinterest for Business profile:
If you already have a personal profile, you must log out before creating a new one. This may be done using the Pinterest desktop app.
Select ‘Log out from the three dots in the top right-hand corner of the screen. Fill in information about your company and the person who will be in charge of the account. Simply read and accept Pinterest’s Terms of Service before clicking Create Account.
It’s simple to transfer from a personal Pinterest account to a Pinterest for a Business account if you already have one. To begin, go to your profile and log in.
Next, pick “Upgrade your account” from the three dots icon in the top right-hand corner of your screen. You may also convert to a Pinterest for a Business account by clicking this link.
You’ll need to fill out the information about your company and who will be administering your account, and then click “Done” when you’re finished.
Following these steps, you’ll be able to access all of the Pinterest for Business profile features, including Pinterest Analytics and Pinterest Ads!
Later is now an official Pinterest Marketing Partner, in case you didn’t know. That means you can use the Later app to organize and schedule all of your Pinterest posts.
Setting up your Pinterest schedule using Later may save you time and ensure that your visual material is consistent and appealing. You can start scheduling, monitoring, and improving your Pins after you’ve connected your Pinterest account.
To finish the connection, select Pinterest and input your login credentials.
Note: If your Later account has several Groups, make sure you’re in the correct one before linking your Pinterest account!
Click the Plus sign at the top of your calendar after you’ve found a suitable Group.
After that, choose “Pinterest” from the drop-down menu. If you haven’t previously done so, Pinterest may prompt you to log in before linking your profile.
Anyone who has dabbled in Pinterest knows how addicting it can be! You may go from pinning a photo of a gorgeous Tuscan house to planning a three-week trip to Italy, replete with packing tips and wardrobe ideas.
Pinterest’s effective strategy for keeping users on the app for hours is based on four essential features: search, feed, pins, and boards.
We’ll go through each one one by one so you can get a feel for the platform and start generating amazing content that fits in!