Do you keep a blog? Perhaps you keep a journal of your journeys, write on business topics, or share the new fashion trends with the world. Blogging can be a pastime, a way to develop a business, or a line on your resume that can help you get hired.
But did you know it can also be a job? Despite the fact that the bulk of blogs are personal outlets, Technorati reports that up to 39% of bloggers write for a living. Furthermore, according to Hubspot, businesses are gradually moving marketing dollars to blogging and social media, resulting in more options for interns, freelancers, and full-time staff to blog for a living.
So, how can you go from a hobby blogger to a professional blogger? A personal blog is a perfect place to start building and displaying your talents. Here are the five main things you’ll need to transform your hobby into a career after that.
- Be familiar with your blog
Take stock on your own blog, if you haven’t already. What is your demographic and niche? What methods have you used to get your blog noticed? What methods do you use to organise and schedule your content? Keeping track of your own blogging achievements will help you figure out what you should contribute to a company’s agenda and how to write your resume.
- Attract Attention
Blogging, as you already know, isn’t just about writing; it’s also about allowing people to read what you’ve written. It takes work to stand out in the blogosphere, but it’s a talent that employers can value. So concentrate on making your personal blog noticed: Attend business or blogger meetings, network with other bloggers, and engage in social media. If your blog is being heard, even if it’s in the homemade goat cheese niche, you’re doing everything good, because that’s a perfect story to tell in a job interview.
Establish outside reputation by posting to other blogs and magazines in addition to writing (regularly) for your own blog. This will not only improve your writing skills, but it will also help you gain exposure in the blogosphere and make new friends. Many blogs accept guest posts or authors, so start with what you know and expand. If you have a food blog, see if you can guest post with other food blogs, and then pitch a family blog with a kid-friendly recipe.
- Expand Your Skill Set
Many than mere vocabulary can be seen on the best blogs. They provide high-resolution graphics, a pleasing interface, original content, and interactive elements. Consider what other talents you have to offer besides writing, such as art, architecture, or technological knowledge. And what if you don’t have any? Choose one and build it on your own blog. Instead of using Creative Commons-licensed files, consider shooting your own pictures or customizing a header. Developing skills in coding, graphic design, and video production will help you stand out from other bloggers.
- Put it into action
With a few exceptions, the method of seeking a corporate blogging spot is similar to finding every other new career after you’ve beefed up your blogging resume. To begin, bear in mind that the term “blogger” does not always appear in the job description, so look for keywords like “communications,” “marketing,” and other similar terms. (Begin with ProBlogger, Media Bistro, and Freelance Writing Work, as many blogging jobs are posted on specialized or writing-oriented sites.)
After that, think about part-time blogging jobs. Not every business can afford to hire a full-time blogger, but that’s fine, particularly when you’re just getting started. Consider taking a part-time or freelance job to get your feet wet and gain some experience.
initially, make sure your blog is up to date employers can click the link first and that your cover letter shows your imagination, zeal, and writing skills. After all, your prospective boss is looking for just that.